Gift and Loyalty Programs
Research shows that 93% of Americans have given gift cards, and the total annual volume purchased is set to clear $150 billion dollars in 2018? Clearly, they’ve become a gift of choice for consumers, and a terrific enhancement for your business. Think about it: every gift card sold touches two customers or potential customers – the giver and the recipient. A sale that’s guaranteed to bring in another customer is clearly a winner. Even better, nationwide more than 10% of recipients had never been to the business from which they received a gift card. How’s that for effective advertising?!
A well-run gift card program also allows you to gather customer information for future marketing and promotion. Not to mention, a gift card sale is, in essence, an interest-free loan. You get the cash today, you don’t deliver the goods until some time in the future. Let us show you how gift cards will be a winner for your business.
Loyalty programs are another card-based enhancement that drive repeat business and larger purchases. We can structure these programs around many variables – total purchases, frequency of purchase, purchases in advance, etc., all of which are built around driving frequency of visit, and volume of purchase. With attractive artwork on your distinctive card, you’ll have an ad in your customers’ wallets and purses, and information to help you target offers most likely to appeal. Let’s get started!
